“If there is hope in the future, there is literally power in the present.” Zig Ziglar
One of the most perplexing & time consuming parts of running a business today is IMAGES. So how can you quickly & easily convert 1 x image into many in less than 10 minutes?
Canva To The Rescue
I’m a HUGE FAN of Canva.com and a Canva Pro member for multiple reasons.
It’s ridiculously cost-effective.
I use it EVERY day.
It’s the easiest tool to create GREAT looking images for ALL your social networks.
It has a vast library of royalty free images to tap into.
And it can help you take ONE image and turn it into MANY DIFFERENT sizes for cross-platform promotions quickly & easily.
With a simple click of a button or two you can magically transform 1 x IMAGE ( I start with a YouTube Thumbnail) and CONVERT it into multiple images for Pinterest, my blog, social posts and stories using the awesome CANVA PRO feature.
Here’s the how-to part that will save you a TON of time & frustration.
1. Decide On The Image Size You Will Start With. I Recommend Either Facebook Ad Size Or YouTube Thumbnail Size
Facebook Ad Size is 1200 x 628 PIxels
YouTube Thumbnails Are 1280 x 720 pixels
Canva will select these sizes for you using their extensive template library.
You will find the Facebook Ad size very versatile across platforms like Facebook & LinkedIn and it makes a great feature image for your blog posts too.
Then use one of the templates as a guide for your design.
I used a YouTube Thumbnail for inspiration for this one …
Select a style and layout you like then change all the colours to match your brand.
To make branding for your business as easy & quick as possible, go ahead and create a brand mood board for your business.
Here’s How To Create A Brand Mood Board For Your Business
Now For The Magic Resizing Part ..
Once you have created your image, go the menu and select RESIZE.
Select the other sizes you want to create from the drop down menu.
I use Pinterest, Stories, YouTube Thumbnails, Social Posts or Facebook Posts the most.
Then click the COPY & RESIZE button
*If You Are Creating A Landscape or Horizontal Image And You Are Resizing To A Vertical Image There Will Be Tweaking Required
Some images copy & resize beautifully, saving you a LOT of TIME.
However if you are resizing a landscape or horizontal image into a Pinterst Pin or a Facebook Story some tweaking will be required.
This is still MUCH quicker and easier than having to create ALL new images from scratch.
Cross Platform Promotions Made Easy
Instagram likes square images,
Facebook likes landscape or vertical images & square images,
LinkedIn prefers landscape images,
Facebook Stories & Instagram Stories are tall and slimmer and Pinterest favours tall pins .. you get the picture right?
You could spend the vast majority of your day creating images if you don’t know a few of these tips & tricks!
It’s a great way to work strategically rather than just being busy.
If you haven’t invested in Canva Pro yet, give it a second look because it will save you ooodles of time for just over $10 a month.
Hands up if you think Canva.com is the best thing since sliced bread? ????????
One of the best CANVA Pro features is the ability to take ONE image and copy & resize the design into multiple images for cross platform promotions.
For just over $10 a month it’s a tool that will literally pay for itself the first time you use it plus you’ll get access to a ton of royalty free images and more as a Canva Pro member.
Worth the investment? Absolutely!
If this content help you in some way, please feel free to leave me a comment below & I’ll be happy to answer any questions you have.
As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in 2020.
It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉
But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?
The benefits of creating an intro seem positive:-
All good in my book.
But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”
But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.
So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)
Why I Decided To Intro
For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.
My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)
Keep it short
Keep it simple
Keep it effective
Keep it descriptive
Use 3 words to describe your channel content
Add a logo
Make the music current & catchy
Where I Started?
So I started with the music.
And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.
To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net
Then I thought about things like:-
What images do I use?
What do I say?
Will I be in it?
How to keep it short?
How to stop it from being annoying?
So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.
Step 1. Head Over To PlaceIt.Net
Click here to create your free account & get started with PlaceIt.Net
You can create your entire intro video without having to pay for it until you are happy.
I’ll cover the value for money PlaceIt.Netoffers later in the post.
Head to the VIDEO MAKER section and check out all the templates.
Step 2. Select Your Template
Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.
In this instance substance must trump style.
But you don’t have to compromise on branding it as yours, because the editing options are extensive.
You can change up:-
Add your logo
Change the accent colours
Add your own text
The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.
Finish, Checkout & Download Your Video Intro
Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.
If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.
I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.
It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.
Step 3. Add Your New Intro To Every Video Or Tutorial You Create
When you begin to think of email as the online equivalent of people coming into your “store” you will want to make a great first impression with a professional email signature.
There is quite a buzz about email marketing at the moment with entrepreneurs demonstrating the power of building a responsive email list at a time when the vast majority of small business owners are focusing on social media.
I’m firmly in the build your email list camp on that one because it’s an asset for your business, you don’t own Facebook, YouTube, Instagram or Twitter.
Usingsocial media to BUILD your email listis a very powerful combination that can produce great results for you & your business in a relatively short time.
The number of people on your email list is a factor, but the communication you have with them and the relationship you build with them is far more important than just numbers.
Here’s a step-by-step guide on how to create a professional email signature for Microsoft Outlook using Hubspot’s great free tool to get every email conversation you have off to a great start.
Step 1. Gather everything you need to create your swanky new email signature.
You will need:-
Your name 😉
Address if using
Social Media Links (for the clickable icons within the email)
A Call To Action / Banner Advert & the URL it directs to.
Image links for any images you will be using. (*see the video for details of how to do this if you are stuck.)
STEP 2. Gather your main social media links & add them with the other details.
Use Notepad, Evernote, Google Keep or a Google Doc handy for when you need to add them to your new email signature.
Step 3. Hubspot’s free email generator tool allows you to USE images (recommended) but NOT UPLOAD images.
You have to host the image somewhere else and insert the URL of where the image is. *Watch the video for how to do this.*
The easiest way is to upload an image to your WordPress media library and copy the link from inside the media area, (See video) or you can use your Facebook profile image, right click it & select copy image address.
Just remember that if you use your Facebook image or something similar and your change it so will your email signature.
Step 4. If you are feeling adventurous, add a clickable BANNER AD to the bottom of your email for list or offer opportunities with everyone you email.