My first strategy was post & hope, I’m sure you can relate. I seriously didn’t have a Scooby-Doo (that’s another way of saying clue).
So here are the hands-down tried & tested 6 best types of Facebook posts listed for you so you can easily side-step the learning curve and just focus on the types of posts that just flat out work.
Facebook pages are the perfect way to build an audience for your brand & generate loyal customers for your business.
Whether you are just starting out or have been trying to figure it all out by yourself which Facebook page post types work better than others, just grab a notepad and pen and make sure you start including some of the following in your next social media scheduling day.
You should start to see more engagement from the get-go.
1. Multi image posts
Multi-image posts will gain you far more engagement than one image posts and Facebook will allow more of your followers to see your latest update because it will appear that is a more important post or event.
Use this type of post to show various images of:-
Your products & services
Before and after shots of your service in use
An event you held or attended
Your customers using your product or service
A sequence of images that tell a story
2. Short Videos
Short info-style, promotional or informative videos will work really well on your Facebook page for increasing engagement and increasing page likes too.
You can either upload images to your Facebook page and select the Facebook option to turn them into videos for you or you can use a great little tool like Animoto for creating and editing videos like the one above.
With videos (both long and short) figuring so prominently in every business today it’s a great investment in your marketing efforts to be able to crank out unique video content whenever you need it.
3. Inspiration quotes
Most Facebook pages will benefit from adding a motivational quote or saying in their social media content mix because people just love them.
Whether it’s a classic quote from Tony Robbins or a thought leadership quote from Simon Sinek matching the right type of quote to your Facebook audience is essential to see good results.
It’s an easy post type for entrepreneurs & business owners to use for great results and funny quotes or saying can work really well on any Facebook page.
Most people use social media as an escape from the day-to-day drudge of work, work, work so an inspirational quote shared with them in mind may just bring a smile to their face & gain you a new follower.
4. Promotions or Giveaways
Your Facebook audience will love a special offer or free giveaway every now & then as a Thank You from you to them.
It’s one of the highest engagement strategies you can use when it’s done right.
A regular giveaway offer or half-price flash sale will not only gain you more engagement for your Facebook post but it’s a great way to generate extra revenue via social media too.
You can set conditions for entry to include “share this with a friend” to enter the prize giveaway to gain extra reach for very little effort on your part.
5. Blog Posts / Articles
You can gain a fantastic response to a well-written blog post or article that you know your audience will love.
If you can find an article in the News that backs up your core offer (like we did with this Daily Mail article recently for Contemporary Log Living) you can really gain a huge spike in engagement.
If Facebook sees your posts are performing well & that they are receiving a lot more engagement they will start to share more of your content to more of your audience.
And in this particular case, we didn’t create the article ourselves but gained extra inquiries & new followers because of it.
Being more visible on Facebook is the real key to reaching dizzy new heights with your Facebook efforts.
6. Engaging Questions / This or That
One of the most underused elements of building an audience on Facebook for your brand is being able to ask your audience questions.
Certain types of questions can help you with:-
Preferences for your next product
What they need help with / are struggling with
What they would like you to provide or add to your products and services
Market research on steroids
One of the keys to building the Contemporary Log Living brand so successfully on Facebook was using questions to dig deep into their deepest desires.
When you know & understand what problems your ideal clients & customers are facing and you position yourself as the go-to expert with the solution magic happens.
Aim to grow your Facebook following to at least 20,000 to 100,000 followers as an ongoing strategy. It will depend on your niche and the size of your market but it’s a must do strategy if you want to get better results with your Facebook page.
Focus on the 6 types of Facebook page posts listed here first as you start to plan your content strategy and grow your audience at the same time.
Facebook is the number one social media platform in the world and is by far the easiest platform to start with.
For a simpleeasy to follow framework that will help you create an engaging and professionalcontent strategy for your business check out my Ultimate Facebook Content Plan for Busy People and start gaining momentum in your business as early as today.
As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in my business right now.
It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉
But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?
The benefits of creating an intro seem positive:-
All good in my book.
But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”
But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.
So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)
Why I Decided To Intro
For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.
My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)
Keep it short
Keep it simple
Keep it effective
Keep it descriptive
Use 3 words to describe your channel content
Add a logo
Make the music current & catchy
Where I Started?
So I started with the music.
And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.
To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net
Then I thought about things like:-
What images do I use?
What do I say?
Will I be in it?
How to keep it short?
How to stop it from being annoying?
So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.
Step 1. Head Over To PlaceIt.Net
Click here to create your free account & get started with PlaceIt.Net
You can create your entire intro video without having to pay for it until you are happy.
I’ll cover the value for money PlaceIt.Netoffers later in the post.
Head to the VIDEO MAKER section and check out all the templates.
Step 2. Select Your Template
Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.
In this instance substance must trump style.
But you don’t have to compromise on branding it as yours, because the editing options are extensive.
You can change up:-
Add your logo
Change the accent colours
Add your own text
The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.
Finish, Checkout & Download Your Video Intro
Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.
If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.
I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.
It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.
Step 3. Add Your New Intro To Every Video Or Tutorial You Create
When you begin to think of email as the online equivalent of people coming into your “store” you will want to make a great first impression with a professional email signature.
There is quite a buzz about email marketing at the moment with entrepreneurs demonstrating the power of building a responsive email list at a time when the vast majority of small business owners are focusing on social media.
I’m firmly in the build your email list camp on that one because it’s an asset for your business, you don’t own Facebook, YouTube, Instagram or Twitter.
Usingsocial media to BUILD your email listis a very powerful combination that can produce great results for you & your business in a relatively short time.
The number of people on your email list is a factor, but the communication you have with them and the relationship you build with them is far more important than just numbers.
Here’s a step-by-step guide on how to create a professional email signature for Microsoft Outlook using Hubspot’s great free tool to get every email conversation you have off to a great start.
Step 1. Gather everything you need to create your swanky new email signature.
You will need:-
Your name 😉
Address if using
Social Media Links (for the clickable icons within the email)
A Call To Action / Banner Advert & the URL it directs to.
Image links for any images you will be using. (*see the video for details of how to do this if you are stuck.)
STEP 2. Gather your main social media links & add them with the other details.
Use Notepad, Evernote, Google Keep or a Google Doc handy for when you need to add them to your new email signature.
Step 3. Hubspot’s free email generator tool allows you to USE images (recommended) but NOT UPLOAD images.
You have to host the image somewhere else and insert the URL of where the image is. *Watch the video for how to do this.*
The easiest way is to upload an image to your WordPress media library and copy the link from inside the media area, (See video) or you can use your Facebook profile image, right click it & select copy image address.
Just remember that if you use your Facebook image or something similar and your change it so will your email signature.
Step 4. If you are feeling adventurous, add a clickable BANNER AD to the bottom of your email for list or offer opportunities with everyone you email.