“If there is hope in the future, there is literally power in the present.” Zig Ziglar
One of the most perplexing & time consuming parts of running a business today is IMAGES. So how can you quickly & easily convert 1 x image into many in less than 10 minutes?
Canva To The Rescue
I’m a HUGE FAN of Canva.com and a Canva Pro member for multiple reasons.
It’s ridiculously cost-effective.
I use it EVERY day.
It’s the easiest tool to create GREAT looking images for ALL your social networks.
It has a vast library of royalty free images to tap into.
And it can help you take ONE image and turn it into MANY DIFFERENT sizes for cross-platform promotions quickly & easily.
With a simple click of a button or two you can magically transform 1 x IMAGE ( I start with a YouTube Thumbnail) and CONVERT it into multiple images for Pinterest, my blog, social posts and stories using the awesome CANVA PRO feature.
Here’s the how-to part that will save you a TON of time & frustration.
1. Decide On The Image Size You Will Start With. I Recommend Either Facebook Ad Size Or YouTube Thumbnail Size
Facebook Ad Size is 1200 x 628 PIxels
YouTube Thumbnails Are 1280 x 720 pixels
Canva will select these sizes for you using their extensive template library.
You will find the Facebook Ad size very versatile across platforms like Facebook & LinkedIn and it makes a great feature image for your blog posts too.
Then use one of the templates as a guide for your design.
I used a YouTube Thumbnail for inspiration for this one …
Select a style and layout you like then change all the colours to match your brand.
To make branding for your business as easy & quick as possible, go ahead and create a brand mood board for your business.
Here’s How To Create A Brand Mood Board For Your Business
Now For The Magic Resizing Part ..
Once you have created your image, go the menu and select RESIZE.
Select the other sizes you want to create from the drop down menu.
I use Pinterest, Stories, YouTube Thumbnails, Social Posts or Facebook Posts the most.
Then click the COPY & RESIZE button
*If You Are Creating A Landscape or Horizontal Image And You Are Resizing To A Vertical Image There Will Be Tweaking Required
Some images copy & resize beautifully, saving you a LOT of TIME.
However if you are resizing a landscape or horizontal image into a Pinterst Pin or a Facebook Story some tweaking will be required.
This is still MUCH quicker and easier than having to create ALL new images from scratch.
Cross Platform Promotions Made Easy
Instagram likes square images,
Facebook likes landscape or vertical images & square images,
LinkedIn prefers landscape images,
Facebook Stories & Instagram Stories are tall and slimmer and Pinterest favours tall pins .. you get the picture right?
You could spend the vast majority of your day creating images if you don’t know a few of these tips & tricks!
It’s a great way to work strategically rather than just being busy.
If you haven’t invested in Canva Pro yet, give it a second look because it will save you ooodles of time for just over $10 a month.
Hands up if you think Canva.com is the best thing since sliced bread? 🎉🎉
One of the best CANVA Pro features is the ability to take ONE image and copy & resize the design into multiple images for cross platform promotions.
For just over $10 a month it’s a tool that will literally pay for itself the first time you use it plus you’ll get access to a ton of royalty free images and more as a Canva Pro member.
Worth the investment? Absolutely!
If this content help you in some way, please feel free to leave me a comment below & I’ll be happy to answer any questions you have.
“The way to get started is to quit talking and begin doing.” – Walt Disney
If you are looking for a great bounce-back content strategy for your business, look no further than Facebook
If you are looking for one of the easiest and best ways to regenerate & refresh your business coming out of recent world events, Facebook business pages are hard to beat for value and speed.
Creating original content will always make you stand out and when you develop your own brandand style nothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and helping you actively grow your Facebook business page all at the same time.
If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.
Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.
The ones that stay consistent with it are usually the ones that grow their business via social media.
Here are 5 Facebook page content ideas that just flat out work.
Put some into action & stay consistent with it for best results.
1. Decide On A Mix Of Relevant Facebook Post Ideas You Are Going To Focus On Creating Every Week
There are over 28 types of Facebook Post Ideas listed inside my free Kick-Start Marketing Planner ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.
But if you are a solopreneur or small business owner one thing’s for certain you can’t do them all.
The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do around 6 types of content really well.
It’s better to do 1 or 2 brilliant focused updates per daythan 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.
Start by deciding on a mix of six types of Facebook content ideas that you are going to be easy for you to create QUICKLY & CONSISTENTLY for example:-
Motivational quotes (shareable valuable content) – there are a TON of them out there to choose from.
Engaging posts (asking questions, fill in the blanks, did you know facts etc)
Expert tips (custom made expert tips with your brand, image or logo)
Promotional offers (special offers, discounts and bundles for your products and services)
Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
Video content (Facebook Live videos, webinars or workshops)
Then commit to creating them in your brand and your style.
I like to create mine & my clients in batches every week.
That way they are ready to go and always fresh & unique.
An example of a branded motivational quote …
2. Make As Many Content Updates As Original And On Brand As Possible
You do not have to make all your Facebook page content ideas “on brand” to be effective but you will want to create as much content as possible with your styling, your branding, your face or your logo on it somewhere.
Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.
The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.
Use CANVA.com to create Social Media updates like some of the examples shown in this post for your business.
Brand yourself as “the go-to expert in your niche” as the saying goes,
“How you do anything is how you do everything!” .. and to stand out online you need to take that extra step that others aren’t willing to do.
An example of a branded “tip” (positioning you as an expert in your field)
3. Categorize Your Facebook Page Content Into 3 Types. Useful, Engaging And Calls To Action
The smarter you get about using your own blogs, quotes and videos as your main content ideas on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.
Create lots of mini pieces of content from one original pieceby re-purposing the content.
A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.
In the main there are only 3 types of content you need to focus on when you are creating your Facebook content strategy.
Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc
Engaging content such as Facebook Lives, asking questions and answering FAQ’s.
Promotional / Calls to action such as special discounts, offers and Holiday specials.
How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for Facebook business pages is typically 1-2 posts per day plus 3-4 Calls to Action every week.
Think about mixing up your Facebook post ideas to create a variety of updates like this:-
Monday – motivational quote + text status update + video tip
Tuesday – Blog post + expert tip + question
Wednesday – Personal update + call to action + free webinar / training
An example of an engaging Facebook post idea, asking a question..
4.Let Top Brands Or Facebook Influencer Pages Show You The Way
Find and follow some of the top Facebook pages in your niche as your page and study everything they do.
Facebook business pages allow you to do this is a simple way inside your page INSIGHTS and it can give you a great overview on “how you are doing in terms of page likes, posts and engagement.”
Engagement is what you & Facebook WANT on your page so it pays to pay attention to people who are extremely good at it!
(Hence my mentor in learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!)
If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, or what type of content gets the most engagement …
One thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!
Not only does following other Facebook business pages give you an incredible insight into what they are doing (especially if they are paying large marketing agencies to produce their images for them or create their strategies)
But leaving positive comments on THEIR pages can really boost your own brand awareness too.
Every week look at your own page insights and make adjustments to your strategy.
If things are in the red focus on why that might be and work on that area of your business.
One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.
Look at the content that gets the most engagement on the FB pages you watch and figure out why.
Is it original content?
Is it inspiring?
Is it a video?
Is it a certain design or colour?
Then ask yourself how you can do something like that for YOUR business?
* Word to the wise never just COPY what they do, it doesn’t work that way.
What they are doing is being themselves and inspiring people in their own way.
For example Sandi uses religion a lot in her updates. It’s part of who she is and what she believes in.
If that isn’t you don’t bring it in to your businessjust because you think it might boost your engagement.
Be authentic to your true self, you message and your brand.
Another amazing of using Facebook pages to boost brand awareness and grow your business would be The Female Entrepreneur Association.
Everything is on brand in Carrie’s inimitable style and it’s always delivering inspiring updates aimed at female entrepreneurs.
When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the top posts this week on any of the pages!.
This one was the top one for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.
Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!
The key thing here is to “be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.
5. Mock-Ups Are A Great Way To Boost Brand Awareness
One of the most tried and tested Facebook content ideas is to have people WEARING or USING your brand, products and services.
So when I stumbled across Placeit.net i was totally hooked.
If you take a close look at the way Red Bull uses their Facebook page to create brand awareness, you’ll see they find as many ways as possible to promote events they sponsor or show people holding or drinking Red Bull.
It’s an engaging and winning formula if you have their budget of course.
“Without strategy, execution is aimless. Without execution, strategy is useless.” Morris Chang
It’s Coronavirus Lock Down Week 5 In The UK As I Am Writing This …
Wow! It’s challenging this lock down stuff isn’t it?
On a personal level I’m finding most days going along at half-speed productivity wise as we attempt home schooling our 9 year old Grandson with our amazing daughter (furloughed from her job) on hand to assist.
Add to that Zoom calls & virtual team meetings, customer relations & the constant battle of trying to book the next online delivery slot for food and supplies and you have the perfect environment for a total business melt down working from home or not.
Social media seems to be a huge mix where furloughed employees coping with job uncertainty and less income mix with SME’s with their heads in their hands dealing with zero income plus an undetermined timeline to work with.
The word unprecedented doesn’t even begin to get close to the impact this virus is having on SMEs of all sizes.
Zero Cashflow For Businesses Through No Fault Of Their Own
What business owner factors in a sudden cashflow forecast of zero for several months in a row? Especially one that lands on their desk in less than 14 days and is completely outside their control?
Entrepreneurs however will accept the self-responsibility of the situation and find a way to work though it.
It’s the perfect storm for an economic disaster of epic proportions and yet at the same time there was a huge reality check this week of the dangers associated with this virus as it took one of our family members before his time.
So as the dust settles into some kind of new routine, I thought I’d share 3 things you can implement today that will help your business emerge stronger after the lock down measures ease.
They are all things you can do in small bite-size chunks over a week or two that will repay you over the weeks, months & years to come as things slowly but surely return to the new normal whatever that will look like and whenever that is.
1. Tweak The Titles, Images & SEO On Your Top Posts & Pages
Blogging is not a one time event. Revisit it, rework it, add to and whatever you do SEO it effectively!
Blogging is not something you “do” and then forget about it.
Never Do The Minimum For Blogging
If you write the minimum amount of words, include the minimum amount of content, copy & paste generic tips, don’t include eye catching branded images, fail to research keywords effectively and don’t craft catchy headlines – you should reconsider blogging as a strategy for your business!
Unless your SEO (search engine optimization) is good and the content is high quality you are unlikely to see your blogs at the top of the search engines or attracting customers to you & your business.
Now For The Good News …
The good news is that once you have taken the time to write your content, you can go back in to your posts and improve them!
This is a fantastic way to improve your blog and as hardly any small business owner does it and that puts you at a great advantage if you do.
All it takes it a little time (we have that one as a gift right now) and a little practice.
Ideas You Can Do Right Now
Here are some ideas to improve existing blog posts:-
Create new branded feature images
Write new headlines (don’t change the permalinks if the blog post has search engine traffic) if it doesn’t re-write it as a new post & add some current statistics.
Add a video.
Re-write the meta description.
Do some keyword research on the topic and add links to relevant articles you find on authority sites for key things you mention.
Add a lead magnet in the post.
Add social share buttons at the bottom of each post.
Increase the word count to 1100 words.
2. Carry Out A Full Social Media Audit
Are Your Social Media Profiles Up To Date?
One of the smartest things you can do during the lock down period is to refresh and update your social media presence by carrying out a full social media audit.
The key to successfully executing this AND keeping a template to work to now and in the future is to set up either a Trello Board or an ASANA board.
(Tip! I’m seeing Trello being used in very creative ways for sharing boards inside info-products right now, so much so I’d recommend it for both tips 2 & 3!)
Here’s What A Trello Board Might Look Like To Plan Your Audit
Social media is fast moving & ever evolving & so is your business.
So the two can quite quickly get out of date or start to look stale.
And if you use scheduling tools & focus on the content creation side of social media you may not even realise that the image you have been using isn’t even on brand anymore.
And the link you use in your profile doesn’t work or isn’t relevant to what you offer.
Work through each social media profile & bring them up to date
Start with the platforms you focus on the most and work through each one until they are all:-
Link to something relevant to your audience
3 Brilliant Ideas for your links:-
Link to a Social Page. I love Peg Fitzpatrick’s Social Page idea (I will be creating a video about this next month so stay tuned!)
2. Link to a free webinar or masterclass. Vanessa Lau has this nailed on her Instagram profile. It’s a great way to deliver value & build relationships that can effectively build your followers & business all at the same time.
3. Gemma Went uses a Quiz in her Twitter bio link which works well as a lead generation / get to know you process which positions Gemma as the great coach & mentor she is
3. Create An Editorial Calendar & Plan Your Post Lock-down Promotions
The more you plan ahead NOW the quicker your business will pick up new business as the lock down lifts
We all have to find ways of living with the Coronavirus until a vaccine is available or the virus phases out for good.
Either way business is not going to be “normal” for some time yet.
So the more you can plan, re-work the way in which you operate your business with social distancing measures in place and be ready to IMPLEMENT your promotions & offers NOW the easier you will transition out as the lock down measures start to ease.
By creating a visual Trello board of your business content & promotions over the next few months you can quickly start to map out a strategy to get leads & sales flowing even if it takes a few months yet for life to feel more “normal” again.
Look for opportunities that have presented themselves to you during these unprecedented times.
There will be a shift in what people VALUE more coming out of this period of time that smart entrepreneurs will be ready to respond to.
Right now trends are showing us that uppermost in people’s minds right now include:-
Bonus tip! Study some of the best TV adverts at the moment that meet people “where they are at” & use some of the best ideas in your marketing efforts.
The Coronavirus has affected everyone and will continue to be a challenge for all SME’s for many months to come.
It looks like some of the lock down measures will be eased in May 2020 although social distancing will still feature in our lives and business lives for some time.
The better you plan your own exit strategy, the quicker you can start easing some of the pressures created by the lock down.
SEO blog posts & top pages – IMPROVE every post or page in some way.
TRELLO boards are the perfect way to plan & organise a Social Media Audit or your own exit strategy content & promotions.
Use the time you have (and it may be far less than you think if you have children around) to think of adapting to whatever the new world looks like and go gently with your social media activity at these ultra sensitive times.
If this content help you in some way, please feel free to eave me a comment below & I’ll be happy to answer any questions you have.
Why Copywriting Is The #1 Skill To Focus On If You Are Building A Business Online
I had NO IDEA how good or bad my copywriting was until I started creating content on a regular basis that converted into leads for my business.
At that point I knew I must be doing something right! 😉
I also began to see more social media likes, comments & shares (feedback in my book) from blog posts, images and adverts I’d created that helped grow my brands and my business ventures.
Then I began studying people who wrote blog posts, sales pages & adverts everywhere I could and even subscribed to a group coaching program with one of the best copywriters I’d seen on social media over the last few years who made millions of dollars with social media.
As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in 2020.
It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉
But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?
The benefits of creating an intro seem positive:-
All good in my book.
But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”
But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.
So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)
Why I Decided To Intro
For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.
My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)
Keep it short
Keep it simple
Keep it effective
Keep it descriptive
Use 3 words to describe your channel content
Add a logo
Make the music current & catchy
Where I Started?
So I started with the music.
And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.
To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net
Then I thought about things like:-
What images do I use?
What do I say?
Will I be in it?
How to keep it short?
How to stop it from being annoying?
So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.
Step 1. Head Over To PlaceIt.Net
Click here to create your free account & get started with PlaceIt.Net
You can create your entire intro video without having to pay for it until you are happy.
I’ll cover the value for money PlaceIt.Netoffers later in the post.
Head to the VIDEO MAKER section and check out all the templates.
Step 2. Select Your Template
Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.
In this instance substance must trump style.
But you don’t have to compromise on branding it as yours, because the editing options are extensive.
You can change up:-
Add your logo
Change the accent colours
Add your own text
The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.
Finish, Checkout & Download Your Video Intro
Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.
If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.
I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.
It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.
Step 3. Add Your New Intro To Every Video Or Tutorial You Create