Why Copywriting Is The #1 Skill To Focus On If You Are Building A Business Online
I had NO IDEA how good or bad my copywriting was until I started creating content on a regular basis that converted into leads for my business.
At that point I knew I must be doing something right! 😉
I also began to see more social media likes, comments & shares (feedback in my book) from blog posts, images and adverts I’d created that helped grow my brands and my business ventures.
Then I began studying people who wrote blog posts, sales pages & adverts everywhere I could and even subscribed to a group coaching program with one of the best copywriters I’d seen on social media over the last few years who made millions of dollars with social media.
As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in 2020.
It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉
But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?
The benefits of creating an intro seem positive:-
All good in my book.
But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”
But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.
So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)
Why I Decided To Intro
For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.
My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)
Keep it short
Keep it simple
Keep it effective
Keep it descriptive
Use 3 words to describe your channel content
Add a logo
Make the music current & catchy
Where I Started?
So I started with the music.
And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.
To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net
Then I thought about things like:-
What images do I use?
What do I say?
Will I be in it?
How to keep it short?
How to stop it from being annoying?
So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.
Step 1. Head Over To PlaceIt.Net
Click here to create your free account & get started with PlaceIt.Net
You can create your entire intro video without having to pay for it until you are happy.
I’ll cover the value for money PlaceIt.Netoffers later in the post.
Head to the VIDEO MAKER section and check out all the templates.
Step 2. Select Your Template
Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.
In this instance substance must trump style.
But you don’t have to compromise on branding it as yours, because the editing options are extensive.
You can change up:-
Add your logo
Change the accent colours
Add your own text
The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.
Finish, Checkout & Download Your Video Intro
Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.
If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.
I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.
It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.
Step 3. Add Your New Intro To Every Video Or Tutorial You Create
When you begin to think of email as the online equivalent of people coming into your “store” you will want to make a great first impression with a professional email signature.
There is quite a buzz about email marketing at the moment with entrepreneurs demonstrating the power of building a responsive email list at a time when the vast majority of small business owners are focusing on social media.
I’m firmly in the build your email list camp on that one because it’s an asset for your business, you don’t own Facebook, YouTube, Instagram or Twitter.
Usingsocial media to BUILD your email listis a very powerful combination that can produce great results for you & your business in a relatively short time.
The number of people on your email list is a factor, but the communication you have with them and the relationship you build with them is far more important than just numbers.
Here’s a step-by-step guide on how to create a professional email signature for Microsoft Outlook using Hubspot’s great free tool to get every email conversation you have off to a great start.
Step 1. Gather everything you need to create your swanky new email signature.
You will need:-
Your name 😉
Address if using
Social Media Links (for the clickable icons within the email)
A Call To Action / Banner Advert & the URL it directs to.
Image links for any images you will be using. (*see the video for details of how to do this if you are stuck.)
STEP 2. Gather your main social media links & add them with the other details.
Use Notepad, Evernote, Google Keep or a Google Doc handy for when you need to add them to your new email signature.
Step 3. Hubspot’s free email generator tool allows you to USE images (recommended) but NOT UPLOAD images.
You have to host the image somewhere else and insert the URL of where the image is. *Watch the video for how to do this.*
The easiest way is to upload an image to your WordPress media library and copy the link from inside the media area, (See video) or you can use your Facebook profile image, right click it & select copy image address.
Just remember that if you use your Facebook image or something similar and your change it so will your email signature.
Step 4. If you are feeling adventurous, add a clickable BANNER AD to the bottom of your email for list or offer opportunities with everyone you email.
2020 is the time to get focused and very serious about your return on investment when it comes to social media.
It isn’t ALL about reach, likes, shares and comments.
It’s about generating leads for your business that convert into paying customers.
Measure your results by your bank balance 😉 If it’s going UP you are winning, if it isn’t you are slipping backwards or making no progress an that can feel very frustrating.
All the viral content in the world isn’t going to show up in your bank account unless you start paying attention to growing your audience.
Your Marketing Strategy For Growth
I’ve designed and developed my Free 30 Day Kick-Start Marketing Planner For 2020 to sift & sort through a never ending onslaught of tips, strategies and ideas on how to do this, that and everything else on social media but very few focus on one of the most important component parts ,, strategy.
I’ve designed the planner as a simple step-by-step plan that anyone can follow.
It not only provides you with asimple social media strategy to follow BUT it actively encourages you to build your audience and your network at the same time without getting dizzy or overwhelmed.
Business Building In 2020 Means Having A Balanced Approach To Social Media And Growing Your Audience
A frequently asked question I get asked A LOT is:-
“How do I get more organic reach with my updates on Facebook?”
It seems to be a somewhat flawed plan to think that social media is somehow a magic tool that can offer you a “free way to build a global business from your dining room table.”
It isn’t. It takes effort & a lot more work than most people think.
Organic reach on Facebook like it was in 2014 when you could reach 70,000 people with a £10 budget isn’t coming back.
There are over 2 billion Facebook users all posting regular updates of their own & viewing others doing the same.
We Are Awash With Content …
Add to that all the estimated 10 million Facebook Groups and a further 90 million Facebook Business Pages all vying for eyeballs on their content and it’s safe to say every piece of content you create is a teeny tiny boat in a massive ocean of content.
We are awash with it.
Most small business owners focus their time and attention on creating content to share (that’s darn good practise in my book and an absolute necessity for any business owner today.)
But so many small business owners, solopreneurs and entrepeneurs are reluctant to focus just as much effort, attention, time and money on growing an audience to share the content with.
Free 30 Day Kick-Start Marketing Planner
So I devised my Free 30 Day Kick-Start Marketing Planner For 2020 to address that much needed balance where posting updates to social media AND growing your network integrate together without you getting overwhelmed or in need of a lie-down in a darkened room.
2020 Is Perhaps When Social Media Comes Of Age And Small Business Owners Accept It And Embrace It
In case you hadn’t noticed, every small, medium or large business in the world is in publishing today.
CONTENT was always king but in today’s world great content is the absolute royal flush winning hand.
Social Media updates
Adverts & Promotions
Motivational or Thought Leadership Quotes
Worksheets & Checklists
Or Any Type Of Video, Audio, Text or Image based content you can think of
Are You Just Posting Or Are You Growing?
Without it in today’s social media driven economy you are going to struggle to attract attention to you, your brand, your offers & your business.
If you’ve been using social media for a while now and finding it hard to see a return on your investment, how much time and money has been spent focused on building your audience?
Or building your network?
Or building on your unique message, style or brand?
Today in a much more mature social media world you need tocalm down, stop trying to take it all in and just focus on strategies that build an audience that LOVE what you have to offer.
Focus On Growing, Building & Engaging
There are no shortages of people with problems you can solve.
Once you focus on that, every social media update you create, offer or promotion that you have running will yield far better results.
Instead of blasting your updates to a giant sea of largely un-interested people hoping you strike it lucky …
Take the time to focus on growing,building and engaging a targeted audience of like-minded people who love what you & your business offers them.
From there you’ll start to cultivate a warm, responsive audience that will be 100x more likely to become a customer of yours in the future.
Or become a brand ambassador to everyone they know looking for what you offer..
Either way it’s a win / win marketing strategy for 2020 and beyond.
Finances And First Base According To T Harv Eker…
I remember a few years back listening to T Harv Eker relay most people’s approach to finances (we’ve all been there) in a story about Baseball.
He made it hugely entertaining by saying most people ran their finances with everything coming from first base. First base being your current account.
Where do you pay your bills from? – First base
Where do you pay for your vacation from? – First base
Where do you save for a rainy day from? – First base
Where do you do your grocery shopping from? – First base!
You get the drift. 😉
Today’s First Base in Marketing? Social Media …
Where do you spend the vast majority of your marketing efforts? – Social Media
What marketing do you do on a daily basis for your business? – Social Media
Where do you intend to spend more of your marketing budget this year? – Social Media
Where is most of your time being sucked up into a vacuum of activity with least tangible results? – Social Media
Where are most of your sales coming from?…. silence.
If you want to start seeing tangible results from your social media activities create a more balanced approach by integrating your social media updates & being creative with building your audience & network at the same time (being strategic.)
A Lesson Learned From Simon Cowell
Which one of the above is the odd one out?
The answer is Justin Bieber who built his own audience on YouTube before becoming a massively successful recording artist.
ALL the others were contestants on Simon Cowell’s X Factor show or American Idol, some winners, some runners up but all became well known recording artists in their own right thanks to Simon Cowell’s magic formula.
He takes a dozen or so complete strangers and over the course of 10 weeks or so he turns at least 1 of them into a global recording artist with a following so big he can guarantee a return on his investment from the show.
He Builds An Audience First
He focuses on building an audience for the up & coming artists and seeing who the public like, respond to and follow.
So what should you focus on building in addition to being busy creating and posting content?
With my traditional business Contemporary Log Living we’ve done exactly that since 2011 and in January 2020 we’ve seen our best ever start to a New Year.
What do I attribute that to the most?
Our Facebook page audience & our email list which has been built relentlessly over the last 8 years from zero to where it is today.
It gives us the ability to run promotions to that audience whenever we choose.
The best News of all is that you do not need 100’s of 1,000’s of people to create a successful business. For most small business owners 1,000 x sales of a £200 product or 20 sales of a £1,000 product or service would be enough to create a total transformation.
In 2020 a balanced approach to social media and building your audience will yield far better results than just social media alone.
If you are looking for a better return on investment in 2020 and beyond and want to know what to focus on, put far more effort into building a targeted audience for your products & services.
You will find it almost impossible (there are always exceptions) to build your business for free. If you have a low budget focus on blogging or video as your #1 & #2 marketing strategies.
Build in a budget spend into your marketing mix. It’s never been easier to find your target audience (Hint! they are on Facebook every day!)
If you want a seriously good place to start, don’t pass up my Free 30 Day Kick-Start Marketing Planner For 2020 it’s a step-by-step pan to follow for the 30 days, then you can repeat it every 30 days until it becomes part of your every day.And it’s totally free!
In this video I’m going to walk you through a simple way to create a brand mood board for your business that you will love, follow and use every day you spend being creative or building your brand & your business from now on.
If you’ve been stuck wondering about what colours and fonts to use in your logo for the last six months, grab a pen a notepad and follow along with these simple steps to Creating A Brand Mood Board that fits you & your business image, style & message.
Once you discover how simple every social media update, blog image, YouTube Thumbnail, Instagram post etc can be once you’ve created a brand mood board for your business, you will find yourself wondering why on earth you didn’t start with this important first step!
I know I wish I’d done it that way round 😉
In This Video:-
Learn about how to choose colours for your brand to create a unique brand colour palette.
What colours attract customers or influence them to buy.
Which sites are great resources for royalty free images.
Why texture makes all the difference to your design.
How to define your values around your brand.
An easy way to design your logo.
And the best way to piece your business mood board together.
Resources Mentioned In This Video
For the easiest graphic designing tool for beginners it has to be Canva.
For a ton of branding inspiration look no further than Pinterest.