“You have within you right now, everything you need to deal with whatever the world can throw at you.” – Brian Tracy
If COVID-19 has left you wanting a more sustainable business model that can be predictably profitable, you’ll love using the Bradley Sugars Calculator to work on the areas of your business that will have the most impact.
How is everyone doing?
Most small business owners I have spoken to in recent weeks have been pretty relaxed about their businesses despite the unprecedented disruption caused by the recent COVID-19 lock down in the UK.
Chances are changes have happened within your business and a shift in your thinking has been challenged and met.
COVID-19 will either have broken your business model completely, interrupted it’s flow in some way or presented you with opportunities you’ve never had before.
For most of us, it’s time to get on with doing what needs to be done, set smart goals for the next 6 months and forge ahead with refreshed business plans for 2020 / 2021 and beyond.
And as for the demand for digital marketing?
Focusing on ways of generating more leads for your business is a strategy at the forefront of many small business owners every day.
But is it just a simple question of more leads = more profits?
You don’t need a crystal ball to predict the future profits in your business when you break it all down into the key areas that will have the most impact.
The Bradley Sugars “INSTANT” series of books (available from Amazon) were written over a decade ago but are still a goldmine for ideas, sales copy, advertising strategies and more.
But it’s his profit calculator that appears in almost all of his books that is so fascinating.
It breaks down the sales process for any business into the key areas that will have the most impact.
Let’s take a look at them and then piece them all together into a valuable profit calculator for your business.
Leads are the lifeblood of any business, whether they flow into your inbox digitally or walk into your store or shop on foot.
If the marketing on your website attracts interested prospective buyers to your company, it’s generating leads.
And the great thing about today’s business world is that there is NO SHORTAGE of LEADS.
They are everywhere.
From Facebook, Instagram, Pinterest & YouTube to online & offline publications of all types.
One of the most essential lead providers that is unbeatable at delivering consistent leads every day for any business is Google.
There are 1,000’s of ways to generate leads and there are potentially hundreds of thousands of people who would be interested in what you have to offer IF they knew you existed and what you were offering.
How manyleads (interested people) you generate on a daily, weekly or monthly basis will depend INITIALLY on the effectiveness of your marketing strategy.
If you are not generating any leads for your business your conversion rate is going to be zero.
But if you have sales people in your business and a steady flow of leads coming your way you will know roughly how many people you talk to about your products & services that become paying customers.
Or with a digital based business or an eCommerce store it will be how many website visitors become paying customers.
That is your conversion rate.
And the higher your conversion rate is the less leads you will need to generate to make your business more profitable.
If you are paying good money to generate leads and your conversion rate is low, work on your conversion rate as it’s a key area that most small business owners skip as less important than generating more leads.
However there is a lot of business to be won simply by focusing on this key area of your business.
Some business models have a lower value product or service and a high number of customers. For example: Primark.
Other business models sell high ticket items to a smaller customer base. For example: Luxury yachts or cars.
Both can be extremely profitable.
A digital based info-product based business can create a hybrid of both and become incredibly successful too.
When you know the amount of leads your business generates per month and you multiply it by your conversion rate you have a predictable way of calculating how many new customers your business will have every month in the future.
Number Of Transactions
Do you operate a business that has repeat customers annually or are they a one-time buyer?
Mc Donalds has a business model that retains their extensive customer base amazingly well and continually uses promotions such as Happy Meal offers to keep people coming back for more.
Alternatively you might offer a high value coaching program that might attract just a handful of new coaching clients per year but they could be paying six figures for it.
It’s part of understanding your business model and how it works for you.
Either way the Bradley Sugars profit calculator will tailor the calculation to exactly match your business.
Average Sale Price
Looking at your past sales and revenue per customer will give you an average sale price per customer from which to base your calculation.
A factor that can influence your overall profits massively is the average amount of money each customer spends with your and your business.
If you think about Mc Donalds again, the “do you want fries with that?” question is a key part of their strategy to increase the average spend per customer.
This area of your business is potentially one of the most exciting as it challenges you to think about offers and promotions that can help you do the equivalent in your business.
What could you bundle together or add-on to an existing product or service?
Once you know:-
How many leads you generate every month
Your conversion rate to sales
And the average sale price each customer spends with your business
You will know how many sales you have made to date and how much sales revenue that has generated for your business.
Margins are the percentage of the sale that is profit for your business.
In a digital based business the margins are extremely high and with low overheads and a digital product it eliminates a huge percentage of the costs of a more traditional business.
Most traditional businesses operate with either a margin as a percentage or a mark up on a set cost.
A small increase or decrease either way can make a huge difference to your overall profitability.
And Finally Your Profit
Without exception I haven’t met a business owner yet who didn’t want more leads, more sales and more profits.
But profits can only appear once everything else is in place and you know your numbers.
Then it becomes predictable and exciting all at the same time, as you are likely to see many different ways you can work on the different areas of the Bradley Sugars Calculator to boost your business and increase profits.
Putting It All Together
To accurately predict the future of your business:-
The Bradley Sugars calculator works like this:-
LEADS X CONVERSION RATE = CUSTOMERS
CUSTOMERS X NUMBER of TRANSACTIONS X AVERAGE SALE PRICE = TOTAL REVENUE
TOTAL REVENUE X MARGINS = PROFIT
Work on one area of the calculator to see how it affects your profit.
Eg What would adding £10 to the price of each of the products and services do?
What would happen if you increased leads by 20 per month?
What would happen if your conversion rate went from 1 in 4 to 1 in 3?
Leave me a comment below about what you are going to work on and why.
The COVID-19 era for business is still unfolding and constantly changing as the real effects to the world economy is not yet fully known.
But the fundamentals haven’t changed.
In a recession it’s innovation and adapting to change that will produce the best results.
And results are predictable once you know your numbers and run them through the Bradley Sugars calculator.
Lead generation should be something your business is focused on every day whether it’s a digital business or a traditional one. They are the life blood of any business, COVID-19 or not.
Leads are essential but conversion rates change the outcome and turn interested people into paying customers.
Increasing the average spend per customer is a great strategy for making each sale more profitable.
Margins will be a reflection on how much profit you make overall.
Whatever effect COVID-19 leaves on your business or the economy a successful strategy to work on that moves your business forwards each month is exactly what the Project Lifestyle Club is all about.
“If there is hope in the future, there is literally power in the present.” Zig Ziglar
One of the most perplexing & time consuming parts of running a business today is IMAGES. So how can you quickly & easily convert 1 x image into many in less than 10 minutes?
Canva To The Rescue
I’m a HUGE FAN of Canva.com and a Canva Pro member for multiple reasons.
It’s ridiculously cost-effective.
I use it EVERY day.
It’s the easiest tool to create GREAT looking images for ALL your social networks.
It has a vast library of royalty free images to tap into.
And it can help you take ONE image and turn it into MANY DIFFERENT sizes for cross-platform promotions quickly & easily.
With a simple click of a button or two you can magically transform 1 x IMAGE ( I start with a YouTube Thumbnail) and CONVERT it into multiple images for Pinterest, my blog, social posts and stories using the awesome CANVA PRO feature.
Here’s the how-to part that will save you a TON of time & frustration.
1. Decide On The Image Size You Will Start With. I Recommend Either Facebook Ad Size Or YouTube Thumbnail Size
Facebook Ad Size is 1200 x 628 PIxels
YouTube Thumbnails Are 1280 x 720 pixels
Canva will select these sizes for you using their extensive template library.
You will find the Facebook Ad size very versatile across platforms like Facebook & LinkedIn and it makes a great feature image for your blog posts too.
Then use one of the templates as a guide for your design.
I used a YouTube Thumbnail for inspiration for this one …
Select a style and layout you like then change all the colours to match your brand.
To make branding for your business as easy & quick as possible, go ahead and create a brand mood board for your business.
Here’s How To Create A Brand Mood Board For Your Business
Now For The Magic Resizing Part ..
Once you have created your image, go the menu and select RESIZE.
Select the other sizes you want to create from the drop down menu.
I use Pinterest, Stories, YouTube Thumbnails, Social Posts or Facebook Posts the most.
Then click the COPY & RESIZE button
*If You Are Creating A Landscape or Horizontal Image And You Are Resizing To A Vertical Image There Will Be Tweaking Required
Some images copy & resize beautifully, saving you a LOT of TIME.
However if you are resizing a landscape or horizontal image into a Pinterst Pin or a Facebook Story some tweaking will be required.
This is still MUCH quicker and easier than having to create ALL new images from scratch.
Cross Platform Promotions Made Easy
Instagram likes square images,
Facebook likes landscape or vertical images & square images,
LinkedIn prefers landscape images,
Facebook Stories & Instagram Stories are tall and slimmer and Pinterest favours tall pins .. you get the picture right?
You could spend the vast majority of your day creating images if you don’t know a few of these tips & tricks!
It’s a great way to work strategically rather than just being busy.
If you haven’t invested in Canva Pro yet, give it a second look because it will save you ooodles of time for just over $10 a month.
Hands up if you think Canva.com is the best thing since sliced bread? 🎉🎉
One of the best CANVA Pro features is the ability to take ONE image and copy & resize the design into multiple images for cross platform promotions.
For just over $10 a month it’s a tool that will literally pay for itself the first time you use it plus you’ll get access to a ton of royalty free images and more as a Canva Pro member.
Worth the investment? Absolutely!
If this content help you in some way, please feel free to leave me a comment below & I’ll be happy to answer any questions you have.
“The way to get started is to quit talking and begin doing.” – Walt Disney
If you are looking for a great bounce-back content strategy for your business, look no further than Facebook
If you are looking for one of the easiest and best ways to regenerate & refresh your business coming out of recent world events, Facebook business pages are hard to beat for value and speed.
Creating original content will always make you stand out and when you develop your own brandand style nothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and helping you actively grow your Facebook business page all at the same time.
If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.
Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.
The ones that stay consistent with it are usually the ones that grow their business via social media.
Here are 5 Facebook page content ideas that just flat out work.
Put some into action & stay consistent with it for best results.
1. Decide On A Mix Of Relevant Facebook Post Ideas You Are Going To Focus On Creating Every Week
There are over 28 types of Facebook Post Ideas listed inside my free Kick-Start Marketing Planner ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.
But if you are a solopreneur or small business owner one thing’s for certain you can’t do them all.
The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do around 6 types of content really well.
It’s better to do 1 or 2 brilliant focused updates per daythan 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.
Start by deciding on a mix of six types of Facebook content ideas that you are going to be easy for you to create QUICKLY & CONSISTENTLY for example:-
Motivational quotes (shareable valuable content) – there are a TON of them out there to choose from.
Engaging posts (asking questions, fill in the blanks, did you know facts etc)
Expert tips (custom made expert tips with your brand, image or logo)
Promotional offers (special offers, discounts and bundles for your products and services)
Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
Video content (Facebook Live videos, webinars or workshops)
Then commit to creating them in your brand and your style.
I like to create mine & my clients in batches every week.
That way they are ready to go and always fresh & unique.
An example of a branded motivational quote …
2. Make As Many Content Updates As Original And On Brand As Possible
You do not have to make all your Facebook page content ideas “on brand” to be effective but you will want to create as much content as possible with your styling, your branding, your face or your logo on it somewhere.
Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.
The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.
Use CANVA.com to create Social Media updates like some of the examples shown in this post for your business.
Brand yourself as “the go-to expert in your niche” as the saying goes,
“How you do anything is how you do everything!” .. and to stand out online you need to take that extra step that others aren’t willing to do.
An example of a branded “tip” (positioning you as an expert in your field)
3. Categorize Your Facebook Page Content Into 3 Types. Useful, Engaging And Calls To Action
The smarter you get about using your own blogs, quotes and videos as your main content ideas on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.
Create lots of mini pieces of content from one original pieceby re-purposing the content.
A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.
In the main there are only 3 types of content you need to focus on when you are creating your Facebook content strategy.
Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc
Engaging content such as Facebook Lives, asking questions and answering FAQ’s.
Promotional / Calls to action such as special discounts, offers and Holiday specials.
How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for Facebook business pages is typically 1-2 posts per day plus 3-4 Calls to Action every week.
Think about mixing up your Facebook post ideas to create a variety of updates like this:-
Monday – motivational quote + text status update + video tip
Tuesday – Blog post + expert tip + question
Wednesday – Personal update + call to action + free webinar / training
An example of an engaging Facebook post idea, asking a question..
4.Let Top Brands Or Facebook Influencer Pages Show You The Way
Find and follow some of the top Facebook pages in your niche as your page and study everything they do.
Facebook business pages allow you to do this is a simple way inside your page INSIGHTS and it can give you a great overview on “how you are doing in terms of page likes, posts and engagement.”
Engagement is what you & Facebook WANT on your page so it pays to pay attention to people who are extremely good at it!
(Hence my mentor in learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!)
If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, or what type of content gets the most engagement …
One thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!
Not only does following other Facebook business pages give you an incredible insight into what they are doing (especially if they are paying large marketing agencies to produce their images for them or create their strategies)
But leaving positive comments on THEIR pages can really boost your own brand awareness too.
Every week look at your own page insights and make adjustments to your strategy.
If things are in the red focus on why that might be and work on that area of your business.
One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.
Look at the content that gets the most engagement on the FB pages you watch and figure out why.
Is it original content?
Is it inspiring?
Is it a video?
Is it a certain design or colour?
Then ask yourself how you can do something like that for YOUR business?
* Word to the wise never just COPY what they do, it doesn’t work that way.
What they are doing is being themselves and inspiring people in their own way.
For example Sandi uses religion a lot in her updates. It’s part of who she is and what she believes in.
If that isn’t you don’t bring it in to your businessjust because you think it might boost your engagement.
Be authentic to your true self, you message and your brand.
Another amazing of using Facebook pages to boost brand awareness and grow your business would be The Female Entrepreneur Association.
Everything is on brand in Carrie’s inimitable style and it’s always delivering inspiring updates aimed at female entrepreneurs.
When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the top posts this week on any of the pages!.
This one was the top one for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.
Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!
The key thing here is to “be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.
5. Mock-Ups Are A Great Way To Boost Brand Awareness
One of the most tried and tested Facebook content ideas is to have people WEARING or USING your brand, products and services.
So when I stumbled across Placeit.net i was totally hooked.
If you take a close look at the way Red Bull uses their Facebook page to create brand awareness, you’ll see they find as many ways as possible to promote events they sponsor or show people holding or drinking Red Bull.
It’s an engaging and winning formula if you have their budget of course.
It’s difficult to create appealing content when the world News is dominated by a pandemic, so the best type of content to focus your efforts on is EVERGREEN content that will be appealing over a longer period of time.
If you ever wanted some of the easiest & most appealing blog post ideas to create, this is it.
Creating a winning curated blog post strategy for your business can drive more traffic, especially from Pinterest.
It can gain you more eyeballs on your content and please the search engines all at the same time.
Curated posts are some of my favourite types of easy blog post ideas for driving more engagement.
Engagement is the holy grail on social media.
In fact when I first came across curated post content and list posts I thought it was “cheating” because they seemed so easy right?
I’m guessing it’s a perfectionist entrepreneur “thing”,
We seem to want to create everything ourselves, from scratch, AND on brand.
And even though it takes 10x longer, we’ll go ahead and add it to the To-Do-List.
Which typically looks more like the length of a knitted scarf than a succinct hit-list of must-do’s.
But as I tested this type of post and saw how popular they were, I quickly changed my mind and regularly use them.
Plus they are fun and interesting to do.
Even if you have a product or service based business, such as installing windows & conservatories,
blinds & curtains,
bathrooms & kitchens etc,
Creating a curated blog post can quickly become one of your most popular and interesting blogs.
Especially to your prospective clients and customers.
People love ideas, tips and visual content.
They can relate to images whatever industry or niche you are in.
With a Facebook page to keep feeding with interesting and original content,
You might just want to take a break for the next 5 minutes
And take some notes on exactly how you can create a winning curated blog post for your business.
Read on to find out how to create them, step-by-step.
Step 1 : Think About Some Of Your Customer’s Most Frequently Asked Questions
But as this blog post is all about creating a winning curated blog post strategy for your business, it requires a slightly differentway of thinking about your content than just SEO.
If you have spent quite some time in front of your customers by now you should have noticed several questions come up over and over again.
It’s these questions that should be the inspiration.
Because they are interesting to your customers.
Here is an examples I created for Contemporary Log Living as a sprinkling of inspiration:-
In this example I curated some ideas from Pinterest & Google, added some tips and created a post that has gone viral on Pinterest and drives lots of traffic to the website every month.
Step 2 : Create Your Curated Content From Your Customers Perspective
The key to creating winning curated posts like these is to think about them from your customers perspective.
What helps them get an “aha!” moment?
What would make them be able to see what you are describing in a more visual way?
How could you demonstrate some previous projects that would help position you as an expert in your niche?
What ideas could you share with prospective customers that would inspire them?
Do you have a case study or testimonial that you could break down into bite-sized chunks that demonstrates a transformation?
Coming up with the angle for your curated blog post is the strategy behind the curated post, and it’s vital that it comes from your customers perspective.
A blog post written for something your ideal customers have in mind will give you an edge over your competitors.
In this example I added a video, showed some curated examples of what a dressing room might look like and added some tips. Once again it is a great example of how curated content can help you create some of your best blog post ideas AND drive traffic from Pinterest.
Step 3 : Find Or Create Your Content Images
Implementing this strategy into your blogging plan is something you will want to do on a regular basis.
It will also depend on the number of blogs you create in a month.
A good ratio to work to is 1 in 4.
This works especially well if you create a new blog post every week.
If you only create new blog posts every other week, then I would recommend doing every third or fourth one as a curated post in some way.
If you are a food blogger then you may well be creating curated blog posts more frequently.Because recipes are perfect for this strategy.
Create a Pinterest Board for any content that you find
And start collecting images for your blog post ideas from places such as :-
Royalty free images.
Images you find on Pinterest.
Images you’ve downloaded and used in the past.
Online magazines in your niche.
Popular & Authority blogs in your niche.
Remember to PIN them all to your Pinterest board, because you are going to need them when you piece the blog post together.
In this example I added collected some of the best images I could find for people to draw imagination from if they were thinking about converting a garage space into a new room. It is one of the top pages for Google traffic to the website every month.
Step 4 : Choose The Number Of Images (Steps / Keys / Ideas) You Are Going To Use
You may have noticed that List Posts grab readers attention.
So much so that even top magazines use them each and every month for the very same reason.
Examples of list posts you might use could include:-
How To Use “_____”
How To Make The Perfect “_______”
How To Start “_____”
How To Generate More “_____”
(#) Proven Ways To “_____”
(#) Steps To “_____”
(#) Reasons Your “_____” Isn’t Working
A Beginners Guide To “_____”
The Ultimate Guide To “_____”
Brainstorm some headlines for blog posts like this.
And store them in Evernote, (for the paperless, digital option).
Or open up a Word or Google Doc and just fill a sheet with everything that comes into your head.
The key thing here is to develop at least 12 ideas.
Which will give you 6-12 months of content for your blog straight away.
Once you have a list of at least a dozen ideas you need to find images from your saved working Pinterest board.
You will need to link to them as the original source in your blog post.
Step 5 :Creating The Blog Post Itself
Preparation is everything when it comes to creating a winning curated post for your business.
it’s like baking a virtual “cake,”
you need to gather all the ingredients together first,
in the right quantity.
Then follow the recipe to the letter.
And what will emerge will look beautiful and good enough to share & repin on Pinterest if you are lucky!
One of the keys to creating a winning curated blog post is the ability to “say what you see”.
Because you will be writing captions to go with your images.
Online magazines often shorten everything down to a slider with just images.
But I wouldn’t recommend doing that as a small business owner.
Nor would I recommend you have a ton of adverts, banners, pop-ups and videos to distract people from your content.
Adding some thoughtful comments and captions to your post makes your readers see how the image applies to them.
The first and most important ingredient is the IMAGE.
For this example I’m going to pretend I’m creating a curated blog post called:-
5 Fast & Healthy Lunches For Busy Work From Entrepreneurs
“So by this point I’ve researched, found and pinned my content.
Next I’m going to screen capture the images I’m going to use in the curated blog post.
Some of the PINTEREST images will be too small.
So you may need to capture from the original source of the image instead.
Whichever you do you MUST credit the original source in your post.”
You can also use royalty free images or free image sites as your curated content if you prefer.
Upload the image is the normal way and then add a line immediately underneath the image saying “original source.”
(remember to add your SEO description to your image)
LINK to the original source & give credit to the person who created it.
If you have ever seen the TV show Catchphrase you’ll really get to grips with the next part of creating your winning curated blog post strategy.
Because the easiest way to enhance your wonderful creation is add a few lines of descriptive text to each image.
Say what you see.
For inspiration check out the original source of the image.
See if there are some phrases you could re-work from there.
Or take a look at online magazines like House Beautiful to see how they piece together a short paragraph around each featured image.
It takes a little bit of practice.
But you’ll soon find it easier to put a few short descriptive sentences together about the image.
“Add a few stylish desk top accessories to create perfect finishes touches to a pulled together super organised home office.
With no boss breathing down your neck, or battleship grey walls to keep your creativeness on hold, feel free to design a work space that will inspire you to build your brand right from the comfort of your own home.”
Step 7 : Add A 10% Item That Nobody Else Would Think Of
The main reason one blog post, article, video or social media post gets more likes, shares and repins than another is based entirely on the content.
It has to add a little something extra.
That one tip nobody else wrote about.
That one marketing strategy that nobody explained before.
That special giveaway or printable to download later etc.
“Without strategy, execution is aimless. Without execution, strategy is useless.” Morris Chang
It’s Coronavirus Lock Down Week 5 In The UK As I Am Writing This …
Wow! It’s challenging this lock down stuff isn’t it?
On a personal level I’m finding most days going along at half-speed productivity wise as we attempt home schooling our 9 year old Grandson with our amazing daughter (furloughed from her job) on hand to assist.
Add to that Zoom calls & virtual team meetings, customer relations & the constant battle of trying to book the next online delivery slot for food and supplies and you have the perfect environment for a total business melt down working from home or not.
Social media seems to be a huge mix where furloughed employees coping with job uncertainty and less income mix with SME’s with their heads in their hands dealing with zero income plus an undetermined timeline to work with.
The word unprecedented doesn’t even begin to get close to the impact this virus is having on SMEs of all sizes.
Zero Cashflow For Businesses Through No Fault Of Their Own
What business owner factors in a sudden cashflow forecast of zero for several months in a row? Especially one that lands on their desk in less than 14 days and is completely outside their control?
Entrepreneurs however will accept the self-responsibility of the situation and find a way to work though it.
It’s the perfect storm for an economic disaster of epic proportions and yet at the same time there was a huge reality check this week of the dangers associated with this virus as it took one of our family members before his time.
So as the dust settles into some kind of new routine, I thought I’d share 3 things you can implement today that will help your business emerge stronger after the lock down measures ease.
They are all things you can do in small bite-size chunks over a week or two that will repay you over the weeks, months & years to come as things slowly but surely return to the new normal whatever that will look like and whenever that is.
1. Tweak The Titles, Images & SEO On Your Top Posts & Pages
Blogging is not a one time event. Revisit it, rework it, add to and whatever you do SEO it effectively!
Blogging is not something you “do” and then forget about it.
Never Do The Minimum For Blogging
If you write the minimum amount of words, include the minimum amount of content, copy & paste generic tips, don’t include eye catching branded images, fail to research keywords effectively and don’t craft catchy headlines – you should reconsider blogging as a strategy for your business!
Unless your SEO (search engine optimization) is good and the content is high quality you are unlikely to see your blogs at the top of the search engines or attracting customers to you & your business.
Now For The Good News …
The good news is that once you have taken the time to write your content, you can go back in to your posts and improve them!
This is a fantastic way to improve your blog and as hardly any small business owner does it and that puts you at a great advantage if you do.
All it takes it a little time (we have that one as a gift right now) and a little practice.
Ideas You Can Do Right Now
Here are some ideas to improve existing blog posts:-
Create new branded feature images
Write new headlines (don’t change the permalinks if the blog post has search engine traffic) if it doesn’t re-write it as a new post & add some current statistics.
Add a video.
Re-write the meta description.
Do some keyword research on the topic and add links to relevant articles you find on authority sites for key things you mention.
Add a lead magnet in the post.
Add social share buttons at the bottom of each post.
Increase the word count to 1100 words.
2. Carry Out A Full Social Media Audit
Are Your Social Media Profiles Up To Date?
One of the smartest things you can do during the lock down period is to refresh and update your social media presence by carrying out a full social media audit.
The key to successfully executing this AND keeping a template to work to now and in the future is to set up either a Trello Board or an ASANA board.
(Tip! I’m seeing Trello being used in very creative ways for sharing boards inside info-products right now, so much so I’d recommend it for both tips 2 & 3!)
Here’s What A Trello Board Might Look Like To Plan Your Audit
Social media is fast moving & ever evolving & so is your business.
So the two can quite quickly get out of date or start to look stale.
And if you use scheduling tools & focus on the content creation side of social media you may not even realise that the image you have been using isn’t even on brand anymore.
And the link you use in your profile doesn’t work or isn’t relevant to what you offer.
Work through each social media profile & bring them up to date
Start with the platforms you focus on the most and work through each one until they are all:-
Link to something relevant to your audience
3 Brilliant Ideas for your links:-
Link to a Social Page. I love Peg Fitzpatrick’s Social Page idea (I will be creating a video about this next month so stay tuned!)
2. Link to a free webinar or masterclass. Vanessa Lau has this nailed on her Instagram profile. It’s a great way to deliver value & build relationships that can effectively build your followers & business all at the same time.
3. Gemma Went uses a Quiz in her Twitter bio link which works well as a lead generation / get to know you process which positions Gemma as the great coach & mentor she is
3. Create An Editorial Calendar & Plan Your Post Lock-down Promotions
The more you plan ahead NOW the quicker your business will pick up new business as the lock down lifts
We all have to find ways of living with the Coronavirus until a vaccine is available or the virus phases out for good.
Either way business is not going to be “normal” for some time yet.
So the more you can plan, re-work the way in which you operate your business with social distancing measures in place and be ready to IMPLEMENT your promotions & offers NOW the easier you will transition out as the lock down measures start to ease.
By creating a visual Trello board of your business content & promotions over the next few months you can quickly start to map out a strategy to get leads & sales flowing even if it takes a few months yet for life to feel more “normal” again.
Look for opportunities that have presented themselves to you during these unprecedented times.
There will be a shift in what people VALUE more coming out of this period of time that smart entrepreneurs will be ready to respond to.
Right now trends are showing us that uppermost in people’s minds right now include:-
Bonus tip! Study some of the best TV adverts at the moment that meet people “where they are at” & use some of the best ideas in your marketing efforts.
The Coronavirus has affected everyone and will continue to be a challenge for all SME’s for many months to come.
It looks like some of the lock down measures will be eased in May 2020 although social distancing will still feature in our lives and business lives for some time.
The better you plan your own exit strategy, the quicker you can start easing some of the pressures created by the lock down.
SEO blog posts & top pages – IMPROVE every post or page in some way.
TRELLO boards are the perfect way to plan & organise a Social Media Audit or your own exit strategy content & promotions.
Use the time you have (and it may be far less than you think if you have children around) to think of adapting to whatever the new world looks like and go gently with your social media activity at these ultra sensitive times.
If this content help you in some way, please feel free to eave me a comment below & I’ll be happy to answer any questions you have.