I don’t know about you but there is nothing I like seeing better than Facebook posts I’ve created getting tons of likes, comments & shares.
I call them hitting a home run (even though my baseball knowledge isn’t exactly good) but I should think it feels amazing when you hit that ball right out of the park.
I’ve spent over 10 years figuring out what works and what doesn’t work when it comes to Facebook posts for business pages that’s why I created The Ultimate Facebook Content Plan for Busy People.
My first strategy was post & hope, I’m sure you can relate. I seriously didn’t have a Scooby-Doo (that’s another way of saying clue).
So here are the hands-down tried & tested 6 best types of Facebook posts listed for you so you can easily side-step the learning curve and just focus on the types of posts that just flat out work.
Facebook pages are the perfect way to build an audience for your brand & generate loyal customers for your business.
Whether you are just starting out or have been trying to figure it all out by yourself which Facebook page post types work better than others, just grab a notepad and pen and make sure you start including some of the following in your next social media scheduling day.
You should start to see more engagement from the get-go.
1. Multi image posts
Multi-image posts will gain you far more engagement than one image posts and Facebook will allow more of your followers to see your latest update because it will appear that is a more important post or event.
Use this type of post to show various images of:-
- Your products & services
- Before and after shots of your service in use
- An event you held or attended
- Your customers using your product or service
- A sequence of images that tell a story
2. Short Videos
Short info-style, promotional or informative videos will work really well on your Facebook page for increasing engagement and increasing page likes too.
You can either upload images to your Facebook page and select the Facebook option to turn them into videos for you or you can use a great little tool like Animoto for creating and editing videos like the one above.
With videos (both long and short) figuring so prominently in every business today it’s a great investment in your marketing efforts to be able to crank out unique video content whenever you need it.
3. Inspiration quotes
Most Facebook pages will benefit from adding a motivational quote or saying in their social media content mix because people just love them.
Whether it’s a classic quote from Tony Robbins or a thought leadership quote from Simon Sinek matching the right type of quote to your Facebook audience is essential to see good results.
It’s an easy post type for entrepreneurs & business owners to use for great results and funny quotes or saying can work really well on any Facebook page.
Most people use social media as an escape from the day-to-day drudge of work, work, work so an inspirational quote shared with them in mind may just bring a smile to their face & gain you a new follower.
4. Promotions or Giveaways
Your Facebook audience will love a special offer or free giveaway every now & then as a Thank You from you to them.
It’s one of the highest engagement strategies you can use when it’s done right.
A regular giveaway offer or half-price flash sale will not only gain you more engagement for your Facebook post but it’s a great way to generate extra revenue via social media too.
You can set conditions for entry to include “share this with a friend” to enter the prize giveaway to gain extra reach for very little effort on your part.
5. Blog Posts / Articles
You can gain a fantastic response to a well-written blog post or article that you know your audience will love.
If you can find an article in the News that backs up your core offer (like we did with this Daily Mail article recently for Contemporary Log Living) you can really gain a huge spike in engagement.
If Facebook sees your posts are performing well & that they are receiving a lot more engagement they will start to share more of your content to more of your audience.
And in this particular case, we didn’t create the article ourselves but gained extra inquiries & new followers because of it.
Being more visible on Facebook is the real key to reaching dizzy new heights with your Facebook efforts.
6. Engaging Questions / This or That
One of the most underused elements of building an audience on Facebook for your brand is being able to ask your audience questions.
Certain types of questions can help you with:-
- Customer feedback
- Preferences for your next product
- What they need help with / are struggling with
- What they would like you to provide or add to your products and services
- Market research on steroids
One of the keys to building the Contemporary Log Living brand so successfully on Facebook was using questions to dig deep into their deepest desires.
When you know & understand what problems your ideal clients & customers are facing and you position yourself as the go-to expert with the solution magic happens.
Summary
- Aim to grow your Facebook following to at least 20,000 to 100,000 followers as an ongoing strategy. It will depend on your niche and the size of your market but it’s a must do strategy if you want to get better results with your Facebook page.
- Focus on the 6 types of Facebook page posts listed here first as you start to plan your content strategy and grow your audience at the same time.
- Facebook is the number one social media platform in the world and is by far the easiest platform to start with.
- For a simple easy to follow framework that will help you create an engaging and professional content strategy for your business check out my Ultimate Facebook Content Plan for Busy People and start gaining momentum in your business as early as today.
Be kind, stay positive & believe in yourself!
