As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in my business right now.
It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉
But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?
The benefits of creating an intro seem positive:-
- More Memorable
All good in my book.
But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”
But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.
So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)
Why I Decided To Intro
For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.
My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)
- Keep it short
- Keep it simple
- Keep it effective
- Keep it descriptive
- Use 3 words to describe your channel content
- Add a logo
- Make the music current & catchy
Where I Started?
So I started with the music.
And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.
To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net
Then I thought about things like:-
- What images do I use?
- What do I say?
- Will I be in it?
- How to keep it short?
- How to stop it from being annoying?
So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.
Step 1. Head Over To PlaceIt.Net
Click here to create your free account & get started with PlaceIt.Net
You can create your entire intro video without having to pay for it until you are happy.
I’ll cover the value for money PlaceIt.Net offers later in the post.
Head to the VIDEO MAKER section and check out all the templates.
Step 2. Select Your Template
Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.
In this instance substance must trump style.
But you don’t have to compromise on branding it as yours, because the editing options are extensive.
You can change up:-
- Background images
- Add your logo
- Change the accent colours
- Add your own text
The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.
Finish, Checkout & Download Your Video Intro
Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.
If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.
I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.
It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.
Step 3. Add Your New Intro To Every Video Or Tutorial You Create
My favourite video editing tool is Camtasia on an equal basis with Animoto.com.
I use them for different types of video content and find either one easy to use.
Once you have your video intro file downloaded it will be in an MP4 format which you can simply use over & over again at the start and end of all relevant video content you create.
- Keep your video intro short.
- Keep it descriptive, 3 words is ideal.
- Add your logo & / or your website
- Select music that is positive and uplifting. (No heavy rock or love songs!)
- Create your unique, branded video intro & enjoy!
Click here to create your free account & get started with PlaceIt.NetPlace.It makes it super easy to create all your social media images, logos, mock-ups, YouTube thumbnails & more!
Here’s The Finished Demo Intro Video I Used In The Video
And Here’s My Finished Video Intro For The Project Lifestyle Club!
Here’s the Video Intro Maker I used …
If this content help you in some way, please feel free to leave me a comment below & I’ll be happy to answer any questions you have.
And I’d love to see your video intro creations too!
Be kind, stay positive & believe in yourself!