How To Create A Video Intro That Looks And Sounds Amazing

How To Create A Video Intro That Looks And Sounds Amazing

As I embark on my feel the fear and do it anyway thinking about video marketing, I had to decide on several factors to get me started and stay consistent about creating more video content in my business right now.

It’s time consuming, especially at the beginning if you are creating, recording and editing everything yourself. That’s me right now too by the way 😉

But one of the biggest questions I had with myself was to INTRO or NOT TO INTRO?

The benefits of creating an intro seem positive:-

  • Branding
  • Unique
  • More Memorable

All good in my book.

But you could argue that people find them annoying or unnecessary as in “I’m going to just skip to the “meaty” part of the content thanks”

But then every TV show, podcast or film show has a theme tune / film score or intro so that’s where I saw more positives than negatives.

So here’s how to create a video intro that looks and sounds amazing in less than 10 minutes (IF you don’t get carried away with the music like I did that is!)

"How To Create A Video Intro"

Why I Decided To Intro

For all the right, positive reasons of brand building, being unique, matching my personal style and describing what my YouTube Channel content and The Project Lifestyle Club is all about, I chose to INTRO.

My brief for creating the video intro was all about keeping it simple (because then it gets done .. right?)

  • Keep it short
  • Keep it simple
  • Keep it effective
  • Keep it descriptive
  • Use 3 words to describe your channel content
  • Add a logo
  • Make the music current & catchy
"How To Create A Video Intro"

Where I Started?

So I started with the music.

And that was many hours lost on Audio Jungle trying to pick the right genre, the right tempo, the right track, the right sound.

To cut that process to a fraction of the time, I used a stock sound track from PlaceIt.Net

Then I thought about things like:-

  • What images do I use?
  • What do I say?
  • Will I be in it?
  • How to keep it short?
  • How to stop it from being annoying?

So here’s what I did as a solution to the problem, and I have to say the end result was brilliant.

"How To Create A Video Intro"

Step 1. Head Over To PlaceIt.Net

Click here to create your free account & get started with PlaceIt.Net

You can create your entire intro video without having to pay for it until you are happy.

I’ll cover the value for money PlaceIt.Net offers later in the post.

Head to the VIDEO MAKER section and check out all the templates.

"How To Create A Video Intro"

Step 2. Select Your Template

Don’t get too overwhelmed at the selection, just immediately discount all the ones that are not applicable to your business and remember to keep it memorable not flashy and informative enough to convey the value of your brand.

In this instance substance must trump style.

But you don’t have to compromise on branding it as yours, because the editing options are extensive.

You can change up:-

  • Fonts
  • Colours
  • Background images
  • Add your logo
  • Change the accent colours
  • Add your own text

The key is to keep it simple and focus on your brand and your message in about 3 words plus your logo.

How to create a video intro"

Finish, Checkout & Download Your Video Intro

Once you have created your video intro and you are happy with it, you can download it with a watermark (not recommended) or opt of one of the PlaceIt.Net purchase options.

If you are not constantly creating visual content and can’t see the value of having unlimited access to everything PlaceIt.Net offers then the one-time purchase option is the way to go.

I opted for the annual plan because I create a ton of content for myself & my clients every week, so it makes sense.

It’s your choice either way but complete, purchase & download because the next step is to add your video intro to everything you create from today.

"How To Create A Video Intro"

Step 3. Add Your New Intro To Every Video Or Tutorial You Create

My favourite video editing tool is Camtasia on an equal basis with Animoto.com.

I use them for different types of video content and find either one easy to use.

Once you have your video intro file downloaded it will be in an MP4 format which you can simply use over & over again at the start and end of all relevant video content you create.

"How To Create A Video Intro"

Summary

  • Keep your video intro short.
  • Keep it descriptive, 3 words is ideal.
  • Add your logo & / or your website
  • Select music that is positive and uplifting. (No heavy rock or love songs!)
  • Create your unique, branded video intro & enjoy!

Click here to create your free account & get started with PlaceIt.Net

Place.It makes it super easy to create all your social media images, logos, mock-ups, YouTube thumbnails & more!

Here’s The Finished Demo Intro Video I Used In The Video

And Here’s My Finished Video Intro For The Project Lifestyle Club!

Here’s the Video Intro Maker I used …

If this content help you in some way, please feel free to leave me a comment below & I’ll be happy to answer any questions you have.

And I’d love to see your video intro creations too!

Remember …

Be kind, stay positive & believe in yourself!

7 Incredibly Effective Formulas For Writing Better Social Media Updates

7 Incredibly Effective Formulas For Writing Better Social Media Updates

Why Copywriting Is The #1 Skill To Focus On If You Are Building A Business Online

I had NO IDEA how good or bad my copywriting was until I started creating content on a regular basis that converted into leads for my business.

At that point I knew I must be doing something right! 😉

I also began to see more social media likes, comments & shares (feedback in my book) from blog posts, images and adverts I’d created that helped grow my brands and my business ventures.

Then I began studying people who wrote blog posts, sales pages & adverts everywhere I could and even subscribed to a group coaching program with one of the best copywriters I’d seen on social media over the last few years who made millions of dollars with social media.

When she came to critique my sales pages for the original Project Lifestyle Club she went pretty quiet.

She was taking it all in & asked, “are you visionary?”

I said, “well yes I believe I am.

She then said, “If she was going to create a sales page herself it would look a lot like mine did!”

Bingo! I’d got better!

If you’ve ever been in sales, copywriting will come easier to you and above all practice really does hone your skill set.

You can’t learn it overnight – but it can be learned.

Once you “get it” you’ll see it everywhere, from Newspaper & magazine headlines to packaging on your favourite products.

It’s THE #1 KEY SKILL to focus on if you are building a business online and with social media today you have the PERFECT OPPORTUNITY to practice EVERY DAY for free!

So here are 7 Incredibly Effective Formulas For Writing Better Social Media Updates to help get you started.

"7 Incredibly Effective Formulas For Writing Better Social Media Updates"

Formula #1 : Use Verbs In Your Descriptions

Verbs are words that encourage people to take action.

Use them to engage with people and suggest what they should do:-

Words like ..

  • GET
  • TAKE
  • DOWNLOAD
  • SHARE
  • LIKE
  • LEAVE ME A COMMENT
  • JOIN
  • CLICK

People love to get involved with social media so encourage them!

"7 Incredibly Effective Formulas For Writing Better Social Media Updates"

Formula #2: Keep It Simple

Use less words and keep them to words of one or two syllables.

According to research these 6 words of the most persuasive words in the English language :-

  • You
  • Free
  • Because
  • Instantly
  • New

Using everyday language will work far better on social media than trying to blast out your industry jargon or use long technical words that most people are simply not going to understand.

Social media is a huge business to consumer platform and your social media updates should reflect that and meet them where they are at.

"7 Incredibly Effective Formulas For Writing Better Social Media Updates "

Formula #3 : Grab Their Attention

As a business owner today adding content to constant stream of social media is a drop in the ocean.

So the more you can do to make sure you GET ATTENTION to your updates the better.

One of the best ways is using IMAGES & HEADLINES that ask questions your target audience might have.

In the example above Lewis Howes uses a great question as the headline in a subtle way but he knows his target audience would resonate which makes it a perfect example:-

If you ever feel you’re not GOOD ENOUGH you NEED to watch this episode”

It’s a great example of how to stand out & speak directly to your target audience whilst directing them to your content.

"7 Incredibly Effective Formulas For Writing Better Social Media Updates"

Formula #4 : Be Specific And Clear

A great way to engage with people with your social media updates is to deliver your content VISUALLY with a great headline that describes exactly what your content is all about.

Your blog images should be on BRAND, SPECIFIC and CLEAR so when someone clicks to find out more they get exactly what they were promised.

Research has shown that Facebook updates of 40 characters or less receive more engagement so make full use of them by adding benefit driven content.

List formats work well on both Facebook and Instagram with emojis and icons to grab attention, for example:-

  • ✨We are having a celebration sale this weekend!
  • ???? Hit your goals 90% of the time with these 10 tips
  • ✔ Discover how we got 2,000 repins with this Pinterest strategy

"7 Incredibly Effective Formulas For Writing Better Social Media Updates"

Formula #5: Use A Call To Action

For more effective results in general for your social media efforts include a CALL TO ACTION in your description.

Most people are scrolling Newsfeeds on their smartphones.

They are looking quickly at images, updates and videos that grab their attention.

You need to combine grabbing their attention with a CALL to ACTION for best effect.

  • Click here
  • Download your Free Checklist
  • Watch on YouTube
  • Leave us a comment
  • What’s your favourite?

Don’t leave anything to chance.

"7 Incredibly Effective Formulas For Writing Better Social Media Updates"